Original license plate design which raised awareness of The Blue Ridge Parkway Foundation and was a source of substantial funding for the organization. In 2023, North Carolina drivers raised $574,461 to enhance the national park by purchasing or renewing their Blue Ridge Parkway specialty license plate. That is the largest amount raised through the program in more than a decade. Proceeds from the plate also added up to more than $250,000 for the NC DOT Wildflower Program, which creates pollinator habits along interstates from the mountains to the coast.