Tenth Anniversary campaign case statement, social graphics, letterpress invitation, billboard, and landing page designed for The Childress Institute for Pediatric Trauma, co-founded by Richard Childress. The concept was based on racing wisdom relating to kids staying healthy and trauma-free for a 1M dollar campaign. Various racing elements were incorporated into the materials, including a #10 graphic that looked like a retro racing car number, and pedometers to measure the campaign numbers and success as the funds came in on a day of giving.

The campaign goal was met and exceeded and the Institute attracted new donors for future giving.